To set up your channel go to the setting section.
Your Channel settings are divided into three section. In Basic you can add all the necessary information about your channel, like name, tagline, description and tags to name a few. Here you can also brand your channel. In Markup you can schedule your channel's program, for now it's done in CCML but very soon we'll add some nice drag and drop features. In Roles you can add channel founders and channel editors that will be contributing to your channel in one way or the other.